What your challenge needs from us.

Machine Design & Industrial Design

Make technological strength recognisable.

We design machines, products and technical systems so customers can recognise and experience their quality, function and value.

We develop the overall appearance, enclosures, panels, operator workstations and defining product details. Use, accessibility, engineering and manufacturing all inform the design.

For challenges such as:

Develop a new product generation. Make technological differences visible. Support a premium market position.

ARBURG – Change everything. And still be unmistakably ARBURG.

Corporate Industrial Design

Your brand becomes recognisable in the product.

We translate your company’s identity into a distinctive design language for your product range.

We develop defining features and principles that work across different sizes, functions and generations. Shared identity and individual character are designed deliberately.

For challenges such as:

Strengthen a brand. Bring product ranges together. Preserve identity across generations.

WÖHNER – The brand becomes recognisable in the product. Image source: Wöhner

HMI & UX

Complex technology. Clear operation.

We design the interaction between people, machines and user interfaces.

Operating sequences, information, physical controls and screens are considered together. The resulting design supports orientation and makes products easier to use.

For challenges such as:

Simplify training. Streamline operation. Accommodate different user groups. Develop a consistent operating logic.

Design to Cost

Influence manufacturing costs through design.

Design also determines material use, component counts, surfaces and assembly.

We develop design alternatives that can reduce effort without weakening function or product value. We evaluate them together with your technical and commercial teams.

For challenges such as:

Reduce manufacturing costs. Simplify variants. Reduce manufacturing and assembly requirements.

HOMAG – A new colour. Suddenly, millions are at stake.

Product Lines & Platforms

Different products. One recognisable family.

We develop a shared design logic for products of different sizes, functions and generations.

We define recurring features and show how they can be applied to further products. We align the design with your technical platform and development requirements.

For challenges such as:

Organise an established product family. Integrate new sizes. Connect multiple product lines.

WÖHNER – The brand becomes recognisable in the product. Image source: Wöhner

Design Support

Preserve the product’s impact through to implementation.

Many detailed decisions arise between the initial design and the finished product. We support your engineering and implementation teams on design-related questions.

We evaluate changes, coordinate details and develop alternatives where needed. The scope follows your project.

For challenges such as:

Translate the design into engineering. Evaluate manufacturing-related changes. Review the design on the prototype.