ARBURG
Change everything. And still be unmistakably ARBURG.
A new product generation needed to look premium and visibly different — while remaining instantly recognisable as ARBURG.
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The challenge defines the design.
Entering new markets, strengthening identity, improving operation or reducing costs: our projects start with different business goals.
LIEBHERR
A crane its driver is proud of.
The people who work with a machine every day shape how it is perceived. The mobile crane needed to impress technically and inspire a sense of identity and pride in its driver.
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Image source: WöhnerWÖHNER
The brand becomes recognisable in the product.
Distinctive features translate Wöhner’s identity across its entire product range — regardless of size, function or generation.
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HANDLINGTECH
From a craft business to an industrial partner.
To be perceived as an industrial partner, a company must also make this expertise visible in its products.
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WFL
Bringing a new generation onto the factory floor.
How should a machine tool look and operate to make industrial production attractive to a new generation?
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HOMAG
A new colour. Suddenly, millions are at stake.
A brief to change the colour of the machines led to an approach that also simplified the painting process and substantially reduced costs.
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