ARBURG
Change everything. And still be unmistakably ARBURG.
A new product generation needed to look premium and visibly different — while remaining instantly recognisable as ARBURG.
Discuss a similar challengeDesign to
success®
Your business challenge is where we begin.
We design machines, products and technical systems that help you achieve your business goals.
Machine Design and Corporate Industrial Design for mechanical engineering, industrial and technology companies.
Your goal.
Our starting point.
You do not need to know which design service you need yet.
What do you want to achieve for your company?
We are technologically strong. Yet we compete on price.
How can customers see the difference?
A perspective on your challenge
Technology does not make buying decisions clear
Why technological superiority must first be understood before customers can decide.
InsightsWhen products become interchangeable: what still sets manufacturers apart
Why recognisability, shared operating principles and a coherent portfolio strengthen the economic impact of technical expertise.
InsightsWe need to reduce costs.
Where can product design reduce costs without weakening its value?
We want to enter a new market.
What needs to change for our product to be understood and accepted there?
A perspective on your challenge
High-tech on the outside, a patchwork inside? Dealbreakers in mechanical engineering
How machine manufacturers gain or lose trust through the interplay of technology, operation and appearance.
InsightsSuccessful companies get more out of their trade fair presence
How a trade fair presence can achieve more than maintaining contacts and making sales.
InsightsOur technology is becoming more complex. Qualified staff are in short supply.
How can new employees learn to operate the machine safely in a short time?
Our salespeople spend too long explaining our product — and prefer to sell other products.
How can we make the customer benefit easier to understand?
Our product costs €400,000 — but looks like €80,000.
How do we make its true value visible?
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We want to significantly reduce setup time, downtime and breakdowns.
What needs to change in the product and the way it is used?
Our competitor is five times larger. But our technology is better.
How do we make this strength visible in the market?
A perspective on your challenge
Technology does not make buying decisions clear
Why technological superiority must first be understood before customers can decide.
InsightsWhen products become interchangeable: what still sets manufacturers apart
Why recognisability, shared operating principles and a coherent portfolio strengthen the economic impact of technical expertise.
InsightsWe are a small specialist selling products worldwide.
How can we earn the trust of new customers who do not know our company?
We want to be seen as an innovation leader while preserving our established values.
How can progress, experience and reliability come together in one product or an entire product line?
We want a consistent brand identity across our products — but cannot renew everything at once.
How do we build a recognisable product family step by step with limited resources?
We are not well known enough and receive too few enquiries.
How can our products strengthen our market position?
A perspective on your challenge
When products become interchangeable: what still sets manufacturers apart
Why recognisability, shared operating principles and a coherent portfolio strengthen the economic impact of technical expertise.
InsightsSuccessful companies get more out of their trade fair presence
How a trade fair presence can achieve more than maintaining contacts and making sales.
InsightsWe have acquired a company.
How do we bring the product ranges together — and where do we preserve their independence?
We want to connect the brands in our group while preserving each brand’s identity.
How can products express both a shared identity and individual character?
We are a start-up and want to be taken seriously from the outset.
How can our product convey the expertise and reliability customers need to decide?
We want to help our operators grow their business.
How can our product help them win more customers and work more successfully?
Our customers work in industry and laboratory technology.
How can the same product or a shared product line gain acceptance in both areas?
We want to strengthen our brand.
How does it become recognisable in the product?
A perspective on your challenge
This is where your solution's success is decided
Why the intended market impact must be preserved from the initial decision through to the finished product.
InsightsHilti and Liebherr: Every single product represents the brand
How product design and brand management work together — with examples from Hilti and Liebherr.
InsightsWe want our product to express our distinctive expertise.
How can customers see what sets us apart simply by looking at the product?
All we really need is a new colour.
What greater impact might this opportunity hold?
What is on your agenda?
Whether your challenge is listed here or is something different: tell us what you want to achieve.
A change of perspective
Business decisions become visible in the product.
How do customers recognise your quality?
How do they see what sets you apart from competitors?
How do they experience your brand?
How easy is your technology to use?
What your product needs to deliver depends on what you want to achieve as a company.
LIEBHERR
A crane its driver is proud of.
The people who work with a machine every day shape how it is perceived. The mobile crane needed to impress technically and inspire a sense of identity and pride in its driver.
Discuss a similar challenge
WÖHNER
The brand becomes recognisable in the product.
Distinctive features translate Wöhner’s identity across its entire product range — regardless of size, function or generation.
Discuss a similar challengeExplore more projects
Different goals change what a product needs to deliver.
This challenge is the foundation of our design development.
What your challenge
needs from us.
Your goal determines the expertise we bring to the project.
Machine Design & Industrial Design
Make technical quality and product value visible and tangible.
Corporate Industrial Design
Translate your company’s identity across your entire product range.
HMI & UX
Make complex machines and systems understandable and safe to operate.
Design to Cost
Reduce material, manufacturing and assembly requirements through design.
Product Lines & Platforms
Develop different products as a recognisable family.
Design Support
Preserve the intended design and product impact through to implementation.
We begin with the goal.
Design Tech connects business goals with products and systems.
Understand
What needs to change for your company and your customers?
Translate
What contribution can the product make?
Develop
Translate that contribution into design, operation and use.
Safeguard
Preserve the intended impact through to implementation.
Design for machines, products and technical systems.
We work for mechanical engineering, industrial and technology companies. Mechanical engineering is at the heart of our experience.
For more than 40 years, we have developed individual design solutions for customers in Europe, Asia and the USA. We start with your company, your customers and what you want to achieve.
More than 210 design and innovation awards.
Our Design to success® approach has also received multiple awards.
Your goal defines our design.
Ideas that take you further.
Perspectives on business challenges, design and the impact of products.
Explore insightsWill your machines make customers more successful tomorrow?
How economic value for customers changes the development task and must become clear in the product.
InsightsTechnology does not make buying decisions clear
Why technological superiority must first be understood before customers can decide.
InsightsA conversation starts with your challenge.
What is on your agenda?
You do not need to know which design service you need yet. Tell us what your company wants to achieve.
Your contact
Lisa Schmid
Design Tech
