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This is where your solution's success is decided
Why the intended market impact must be preserved from the initial decision through to the finished product.
Make the brand recognisable in the product.
People also experience a brand when working with a product. Its identity therefore needs a clear expression throughout the product range.
Translate identity into features.
A logo alone does not connect different products. We clarify what defines your company and how this can be expressed in form, structure, operation and detail. The features should reflect your actual expertise and your customers’ expectations.
Think across sizes and generations.
A distinctive product language must work across different functions and sizes. We develop a design logic with deliberate similarities and room for each individual product. Your brand identity can evolve without starting again with every new development.
Implementation is part of the impact.
Many detailed decisions between concept, engineering and manufacturing change the product. Design Support accompanies design-related questions so the intended identity is preserved through to implementation. The Wöhner project makes this relationship visible in a concrete product range.
Perspectives in Insights.
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Hilti and Liebherr: Every single product represents the brand
How product design and brand management work together — with examples from Hilti and Liebherr.